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Case Study
Perform For Golf
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We strive to empower golfers to go beyond their limits, enabling them to hit farther, play longer, and achieve new heights of performance. We are dedicated to inclusivity, welcoming individuals from all backgrounds to embrace golf as a powerful vehicle for enhanced mental health and overall well-being. By fostering an environment of support and inspiration, we aim to create a lasting legacy of greatness within the golfing community.
OBJECTIVE
Our mission for Perform for Golf was to elevate its brand identity through high-quality, engaging visuals that reflect the gym’s dynamic and inclusive atmosphere.
APPROACH
To tackle this challenge, I focused on creating dynamic and diverse video and photo content that aligned with Perform for Golf’s brand values. I revamped the photo aesthetic to make it more vibrant and engaging, while also crafting content that resonated with the target audience. The goal was to highlight the gym’s energy and unique offerings, while increasing visibility and engagement on social media.
RESULTS & IMPACT
The updated videos and photos boosted social media engagement, increased brand visibility, and attracted more interest in memberships. The fresh aesthetic and dynamic content strengthened Perform for Golf’s online presence and brand recognition.
TOP TASKS
01
TASK
Create Assessment Video showcasing the process
Effective Storytelling
Needs to be fun but at same time professional
Location, equipment, Call to action
02
TASK
Create Promotional hype Videos
Engaging, people smiling have a good time
Goosebumps
Fast paced
03
TASK
Create Testimonials
Engaging, people smiling have a good time
Goosebumps
Fast paced
CONCLUSION
In conclusion, my work with Perform for Golf successfully elevated the gym’s visual presence, engaging audiences with high-quality, vibrant content that showcased the brand’s unique energy. By refining the aesthetic and creating diverse, impactful visuals, I helped boost social media engagement and strengthen the gym’s identity, inspiring a wider audience to join the Perform for Golf community.
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